Posts Tagged ‘rhetoric’

The Brand of “Jesus”

September 12, 2008

Usher: Hey Deak, don’t you pity the poor souls who buy into the rhetoric of the mainstream church? Especially the young ones who call themselves “church planters” who work for big old institutions.

Deacon: Kinda. But not really.  They’re too young to know any better and they don’t seem to want to do the due diligence it takes to find out that the organization they’re in is simply marketing the institution, not making disciples. 

Usher: It really is just like America and the whole American Dream.  It’s just that they’re using the brand of “Jesus” instead of Coca Cola or Pepsi or Marlboro.

Deacon: And interestingly enough, they see no wrong in it.  They seem to think that “marketing” is making disciples.  But in reality, it’s so different. 

Usher: They’re no better than “Carney Barkers” selling tickets to see the 2-headed, 5-arm lady.  Except in this case, the 2-headed lady is Benny Hinn, Richard Roberts, Kenny Copeland, Rick Warren…

Deacon: Usher, stop. You’re overdoing it man!  You gotta stop blasting the televangelists!  They need to eat their caviar, take their vacations and put fuel in their private jets too!

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