Posts Tagged ‘middle eastern Jesus’

Branding “Jesus”

September 17, 2008

Usher: Hey Deak, now that the modern church has resorted to marketing to attract members, there are no stops. 

Deacon: How’s that Usher?  What do you mean by stops?

Usher: No constraints.  They can make Jesus into anything they want to attract members.  It’s just like TV.  Jesus is black for the black churches, Michelangelo-like for the pretty churches, hell-preaching for the revival churches, kinder and gentler for the milk-toast churhces, vegan for the vegans and a meat-eater for the weber grillers.  He’s whatever the pastor thinks he is in his mind at the present time.  As long as it doesn’t rock the boat and send the people running for the exits, everything is fine.

Deacon: What if Jesus came down in the middle of the service and appeared to be middle eastern?  How would we react to that?

Usher: Forget about what race he might resemble, what if he told the entire church to get up off their butts and get on with making disciples or suffer the consequences!

Deacon: The modern church would be full the next week.  Because they’d just chalk it up to a miracle and the pastor of that church would be in the news and the pews would be overflowing.

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