Posts Tagged ‘Brand of Jesus’

Branding “Jesus”

September 17, 2008

Usher: Hey Deak, now that the modern church has resorted to marketing to attract members, there are no stops. 

Deacon: How’s that Usher?  What do you mean by stops?

Usher: No constraints.  They can make Jesus into anything they want to attract members.  It’s just like TV.  Jesus is black for the black churches, Michelangelo-like for the pretty churches, hell-preaching for the revival churches, kinder and gentler for the milk-toast churhces, vegan for the vegans and a meat-eater for the weber grillers.  He’s whatever the pastor thinks he is in his mind at the present time.  As long as it doesn’t rock the boat and send the people running for the exits, everything is fine.

Deacon: What if Jesus came down in the middle of the service and appeared to be middle eastern?  How would we react to that?

Usher: Forget about what race he might resemble, what if he told the entire church to get up off their butts and get on with making disciples or suffer the consequences!

Deacon: The modern church would be full the next week.  Because they’d just chalk it up to a miracle and the pastor of that church would be in the news and the pews would be overflowing.

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The Brand of “Jesus”

September 12, 2008

Usher: Hey Deak, don’t you pity the poor souls who buy into the rhetoric of the mainstream church? Especially the young ones who call themselves “church planters” who work for big old institutions.

Deacon: Kinda. But not really.  They’re too young to know any better and they don’t seem to want to do the due diligence it takes to find out that the organization they’re in is simply marketing the institution, not making disciples. 

Usher: It really is just like America and the whole American Dream.  It’s just that they’re using the brand of “Jesus” instead of Coca Cola or Pepsi or Marlboro.

Deacon: And interestingly enough, they see no wrong in it.  They seem to think that “marketing” is making disciples.  But in reality, it’s so different. 

Usher: They’re no better than “Carney Barkers” selling tickets to see the 2-headed, 5-arm lady.  Except in this case, the 2-headed lady is Benny Hinn, Richard Roberts, Kenny Copeland, Rick Warren…

Deacon: Usher, stop. You’re overdoing it man!  You gotta stop blasting the televangelists!  They need to eat their caviar, take their vacations and put fuel in their private jets too!