Here’s where your tithe funds the new “church franchise”!

Usher: Hey Deak, the North Point megachurch has figured the marketing out.  Even one of their “lieutenants” shamelessly admits it on a blog.  They’re buildilng video venues and charging 250K to other churches.  Some of the new convert churches are even leaving traditional denominations.  Now that’s an interesting way of stealing christians!

Deacon: Who needs a business plan and investors.  Just open up a video church and fund your face all over the world.  Warren publishes his in books, sells sermons and then has presidential debates at his church to get himself even more exposure.  Very Oprahesque if you ask me.  And how does he get all those people to come and worship in front of a screen?

Usher: Maybe he’s selling options on the side.  I smell a new network and ad dollars.  Maybe even a listing for Wall Street! 

The Chick-fil-A Church

How “video venues” are helping megachurches franchise.


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6 Responses to “Here’s where your tithe funds the new “church franchise”!”

  1. Adam Says:

    And what would happen if Andy (God forbid) drops dead tomorrow? Or (again God forbid) got caught in some scandal? I know lots of people who go to Buckhead Church.

    And I’ve been part of two small churches that split because of the pastor.

    This, more than any other thing, has caused me to realize that church as we’re running it is running into the ground. There is no way, NO WAY, God intended that His church’s success be contingent on how charismatic the pastor is. I’m so sick of people getting tired of the pastor and moving to somewhere else just to stay awhile until they get tired of that pastor, and so on, and so on.

    It’s just so shallow. And, in the midst of reading of Pagan Christianity, I’m realizing it’s so unnecessary.

    And so much pressure for a pastor. That’s a really big job to accept (taking Christ’s place as actual leader).

  2. Deacon Says:

    Usher: Hey Deak, just as Frank Viola in Pagan Christianity? states, the shame of it all is that pastors have bought into this false pagan model and are locked into a vocation and don’t have any other way to make a living. They are stuck and if they’ve invested in the american dream, they cannot stop without major financial hardship. There is nowhere to go.

    Deacon: What if churches let ’em off the hook and simply released them. Wonder what they would do?

  3. Alan Paul Says:

    I know it’s cynical, but everyone markets themselves, their vocation, their businesses, their lifestyles, you name it. You buzzards even uniquely market yourselves with the way you blog and even respond to other bloggers’ posts. Why not church? Should the church just sit back in anonymity (and don’t kid yourselves, the church has been anonymous to the culture at large for decades) and do nothing while the world around it goes to hell? I think not. Whatever the church can do, within obvious moral boundaries, to reach the world, it should do. That being said, the biggest problem I have with McChurch is that like the business world, once a little success is tasted, leaders and those otherwise attached to said church get sucked into thinking: “I worked so hard to build this thing, I am such a great leader, I deserve to make more money and gain more power, and darn it, I am GOOD!” This type of thinking is common in the corporate world and is now just as common in the corporate church (and I might add, the corporate ministry) world. Problem is, I see no “I” in God when I spell it. I truly believe that unless the Lord does it, it will not be successful. The McChurch model seems give a nod in passing to God as author of their success – because of course, that would be the right thing to say. But in reality, it is “In leadership principles we trust” that are the operative words. “If God wants to bless our leadership principles in action, then great! But even if He doesn’t, there are proven principles.” That is what bothers me and that is what’s killing the McChurch movement – not necessarily the techniques. God isn’t so much interested in the techniques we use (relatively speaking) as He is in the hearts of those that use them. As the Bible indicates, the results of our actions speak of the condition of our hearts. There may be growth in these churches as a result of the McChurch model, but it’s growth to mediocrity and carnal Christianity, not a deep abiding faith. The road on which we walk with Christ truly is narrow and I suspect that very few McChurch converts are walking along it.

  4. Deacon Says:

    Usher: Yes Alan, we market ourselves in that marketing or more appropriately communications is how one gets the word out. I don’t think that is the question at hand. We market not to take people’s money in the name of God and to use it to buy 18 pairs of golf shoes, jets and Rolls Royce vehicles with the promise that our converts too can become mini-Gods. God is totally capable of getting his word out to every living soul and he doesn’t need any help marketing his gospel. He can lead the entire earth to salvation in a nanosecond if he damn well pleases. But God has other plans and we’re part of them. Just not in the way that Creflo, Kenny or Richard or any of the other media televangelist whores are doing it. Your point about what the megachurches are building is dead on – growth to mediocrity, to carnality, to prosperity. Just what God are these people following? I don’t know that God. He’s not the God I read about in Hebrews or John or Revelation.

    Deacon: With these types of doctrines, the majority will be known as “christians”, but I suspect onlhy a minority will ever inherit the kingdom the Bible speaks of.

  5. Alan Paul Says:

    I agree that we can market for the good as you suggest – which is why I am saying, in essence, you can beat up McChurch all you want, it’s not the techniques, it’s the people. Beat on them. Better yet, beat on the gullible fools who follow them… without a flock, there can be no pastor.

    And I agree God can do whatever He pleases, whenever He pleases. But that’s basically a non-argument because He has chosen to use us as opposed to just doing it Himself (which by the way, is the greatest, most profound mystery there is of Christianity, except maybe that He created man without sin knowing full well that we would sin). The better argument to have is why God doesn’t destroy those that obviously have no other intentions in ministry other than to deceive people in His name and live high of Hid hog…

  6. Alan Paul Says:

    That should be “The better argument to have is why God doesn’t destroy those that obviously have no other intentions in ministry other than to deceive people in His name and live high off His hog…”

    Guess I should spellcheck before posting…

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